Local Search Marketing

Results That Matter = ROI………..

Local Search Results is quickly becoming the most important way people within the U.S. locate specific geographic area businesses. Based on the Kelsey Group “70% of U.S. households make an online search when shopping locally for goods and services.”, and with fewer than 1/2 of small business owners having an online business presence, this provides the smart entrepreneurs – who take action now, the ability to grow your small business exposure and drive traffic ( buyers ) to your local business rather than the competitors.

One of the very first questions we receive is “Why should we seek the services of Hog Fish Media – When we are able to do it ourselves?”

Answer: At the very least you should do it yourself and so will your competitors.

When you hire us to perform your local on-line marketing and advertising we go beyond just claiming and bringing up-to-date your Search Engines Business Listing.


1. Select the right keywords and phrases your prospects are choosing to seek out your products or services.

2. On-page search engine optimization

3. Off-page search engine optimization

4. A highly positioned local internet search is produced by a simple yet effective use of citations, or in more common language, reviews and testimonials.

which is simply the beginning of a long list of strategies we use that enable our clientele to dominate search engine results.

Google Places Local Search Results show up when search engines like google show “geo-targeted” information. From the example below, you will find a Google search result for “home improvement galesburg il”, be aware that when you search for a local listing: “that Google is trying to show only those website that are relevant to your ip address so they can give you results based off your location”. As you will notice, a map, towards the top of the search engine results with the businesses currently being featured. Because of this map, consumers can click on the companies website, get driving directions, and even go through reviews from other consumers. The search engines, Google, Yahoo, and Bing present these map sources whenever they identify the belief that the search phrase or keyword typed in to the search box is the user looking for a local business, the same as we all use to do with the phone-book or yellow pages. ( This client does not pay for any yellow page, manta or other website advertising, such as business listings. )


Click the image to enlarge.


What you also see within the screen shot is our client with multiple business or website listings on page 1 and 2 of Google’s results.

We believe in over delivering for our clients and this is what the business owner had to say:

To whom it may concern, Jim Gruber at HogFish Media optimized our website at http://cnhomeimprovementinc.com. I am so happy with Jim’s work. I have received almost a 20% increase in sales because of our website. I strongly recommend Jim because he is the best in his business at what he does, our bottom line has proved it.
Sincerly Chris Nickas

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