What is Seo
SEO = Search Engine Optimization
In the simplest of terms, it is taking a website and adjusting the code/html/css to let the search engines: Google, Bing, Yahoo, as well as all the others know what your site is about and who might be your potential target audience. There are other factors that come into play such as “on – page optimization”, which is writing your information in a way that is beneficial for your visitors. Making your information easy to read and understand what you are trying to communicate is essential for two reasons.
- Your visitor/potential customer has be engaged with what they are reading, this will have 2 outcomes: Better conversions and Longer time on your website.
- Search engine robots/spiders need to understand what your website and content is about in order to best rank/deliver your site to potential visitors who are searching for specific information or product(s)
Local Search Engine Optimization
Is when you fine tune everything that your website has to offer for a specific area ( Ex: Fayetteville, N.C. or Raleigh, N.C.) so that local searchers can find you in a way that is similar to a phone book. It is not enough to just list your website in Google Places. You need a Search Engine Optimization company like HogFish Media, who can list you with hundreds of sites, build your reviews and citations, find and claim listings and so much more. If an seo person/business charges $200.00 to $500.00 per month to do this type of work, understand that they can not do the work effectively for your business. We know….. You guys are crazy! that is a lot of money for our business, what do you mean that this is not enough money to do the job?
Let me explain: SEO COSTS
*This does not include paid advertising like “Google Adwords”, which is not SEO.
Hog Fish Media handles Google Adwords and other paid marketing for our clients, and yes, we optimize every ad for maximum exposure, but this is just a small part of our service. We strive to provide each and every client with a detailed marketing plan, so they understand where there money is going and what they can realistically expect from that investment.
SEM = Search Engine Marketing
Search Engine Marketing is using all on-line avenues of paid advertising: Google Adwords, Yahoo Search Marketing, Bing Search Advertising.
Paid searches can provide a shortcut around search engine clutter and bring more visitors to your site, but you need a search engine and marketing company like Hog Fish Media, who not only understands the 3 major search engines, but also the hundreds of smaller ones.
Did You Know That You Can Advertise On Other Websites? Yes you can, but if you do not understand how to do this correctly or hire a company who doesn’t have the experience to properly execute this type of marketing, it could cost you hundreds or thousands of dollars with very little results. We research everything for our clients before we start spending money on paid advertising….read more here.
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When you think of the phrase “Online Marketing for Businesses”, what you should be asking yourself is:
1. Are you wanting to market locally…. This is local marketing and involves techniques specific to your area and usually is when you want someone to come to your offline business.
2. Is your products something that is available to people through-out your state or region…. This is where we need to start Geo-Targeting your potential customers and involves Local strategies plus national marketing methods.
3. Is you services available to anyone in the U.S.? Then you need to apply both previous techniques, while targeting regional specific authority sites to get added marketing value.
4. Globally is beneficial to all sorts of products and services and might include sites that are membership sites, have down-loadable products, are physical products that have no boundaries ( such as, baby bottles, sports drinks and so on) and can be purchased around the world for people needing them. Do you have an Ecommerce Website?, Need help with your Brand Identity.
Whatever your business is trying to achieve, we can help. We have a list of questions we go through with you to narrow down your goals to meet certain criteria; Immediate Goals – Things that need immediate actions by customers, monthly and yearly goals which are going to make your business profitable and sustainable in an ever changing world.
It is not our goal to do discuss all the variables and solutions here – “There is No Such Thing As A One Solution Fits All”, so ———–> Contact Us Today before your competition does!