Paid Advertising – Search Engine Marketing(SEM)
PPC Advertising/SEM is essential for any business marketing plan. We run paid advertising campaigns for local retailers to eCommerce shopping sites. Each with their own goals of what they want to achieve with their online market, but one thing is always the same!
To get the highest ROI, you need a plan that starts with research.
Who is your target market, where do they hangout.
What keywords do they use: Each generation is unique.
Running paid campaigns require testing of ad variations: what colors to use, what the text says, should certain words or phrases be bold, should use images or video.
These paid ads then need to be tested according to the platform, not all ads work acrosses all paid sources: Shopping ads w/ retarget marketing, Facebook compared to Instagram, Google Ad network, Email Ads, Youtube Ads….
What it does not require is a huge investment during this testing period, once the analytics confirm what ads produce the desired outcome, sales or brand awareness, then it is time to scale your budget up accordingly.
We never assume we know what you want, our team is trained to listen to you, make suggestions with explanations and then to execute the marketing plan that you have approved. Once we have solid data, we discuss this with you…Average cost per click, social engagement of the ads and much more, allowing you to know where and why to spend more money.